2. Setting Your Price

How do You Determine Your Asking Price?

You obviously want to sell your home for the highest possible price. You may even have a number in mind. But, how do you determine if that number is reasonable? You may be concerned that:

  • If you list your home too high, few buyers will see it.
  • If your price is too low, you could end up leaving thousands of dollars on the table.

Relax, David Marshall – Broker and REALTOR – is an expert at creating a pricing strategy to get the most attention from qualified buyers – and set the stage to get you the highest sale price possible. Marshall is also also a specialist in the local market and he knows what properties like yours sell for, and can get yours sold at the high end of that range.

The process starts with getting to know your property and all its desirable features. Then, calculations are made to determine its current market value. The value is based, in large part, on what similar houses in the area have sold for recently.

Buyers focus on special features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful backyard patio can have an impact on how quickly a property sells and for what price. We help you understand all the factors that go into setting the list price, and ensuring it is just right for the marketplace and your goals.

Most importantly, David Marshall is more than a listing agent, he is a marketing agent. Marketing plays an important role in getting your home in front of the eyes of as many buyers as possible.

Curious as to what your house is likely to sell for in today’s market? Please submit the form below, call or send email for a no-obligation personal consultation.